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I'm a UX professional with over 5 years building products and digital experiences for the New York city Transit. I am passionate about designing intuitive digital experiences that solves our customers problems.

I have a Bachelor's and a Master's degree in Engineering from reputable universities and has since gained over 5 years of experience in the field of UX/UI design. As a Mechanical Engineer, I have always been fascinated by the way things work and how they can be designed to be both functional and aesthetically pleasing. 

 

Throughout my career, I focused on designing products that offer intuitive and engaging user experiences. I believe that the key to creating successful products is by understanding the needs, motivations and behaviors of the users. Over the years, I have developed a strong foundation in user research methodologies, including user interviews, surveys, and usability testing. I am also very skilled at identifying user needs, preferences and translating those insights into design solutions that meet both user needs and business goals. 

 
As a creative problem-solver who is committed to delivering exceptional outcomes, I approach every project with a user-centric mindset, designing products that are both functional and easy to use. I have collaborated closely with designers, product managers and developers to ensure that the products he designs meet both the user's needs and the company's goals.

Experience

MTA - New York City Transit

 2017 - Present 

Education

April 2023

UX Design Professional Certificate (Google)

Completed a rigorous training course designed with focus on

  • Foundations of users Experience (UX) design, Empathize, Define, and Ideate.

  • Building wireframes and low fidelity prototypes in figma and sketch.

  • Conducting UX designs research and testing early concepts.

  • High fidelity designs and prototype in figma.

  • Responsive web design in Adobe XD.

  • Completed hands on project and developed a portfolio with three projects.  

2012 - 2014

New Jersey Institute of Technology,

Masters of Science

 Industrial Engineering (Design)

 

2007 - 2012

Western Michigan University,

Bachelors of Science

  Mechanical Engineering (Design)

 

2007-2012

Mechanical Engineering (Design)

Skills

Product design

I like how product design empowers us to leverage user insights to craft products that effectively address real-world challenges, while delivering value to users. I work closely with cross-functional teams, including engineers and business strategists, to identify user needs, create design concepts, and refine product designs through testing and iteration

Design systems

 

Being detail-oriented, I find immense joy in creating systems that bring value to both internal teams and clients. I’m a firm believer that design systems play a critical role in ensuring that the design process is efficient, effective, and consistent, which can ultimately help organizations create better products and services.

Visual design and concepting

I like how product design empowers us to leverage user insights to craft products that effectively address real-world challenges, while delivering value to users. I work closely with cross-functional teams, including engineers and business strategists, to identify user needs, create design concepts, and refine product designs through testing and iteration

FIGMA

APPS

ADOBE XD

ILLUSTRATOR

USABILITY STUDY

HIGH FIDELITY PROTTYPING

USER RESEARCH

RESPONSIVE WEBSITE DESIGN

WIREFRAMING

MY FIVE STAGE APPROACH TO DESIGN THINKING ​​

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Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are not defined or unknown—because it serves to understand the human needs involved, reframe the problem in human-centric ways, create numerous ideas in brainstorming sessions and adopt a hands-on approach to prototyping and testing.                                                          

Stage 1: Empathize—Research Your Users' Needs

You want to gain an empathic understanding of the problem you are trying to solve. Consult experts to find out more about the area of concern and conduct observations to engage and empathize with your users. You may also want to immerse yourself in your users’ physical environment to gain a deeper, personal understanding of the issues involved. The main aim of the Empathize stage is to develop the best possible understanding of your users, their needs and the problems that underlie the development of the product or service you want to create.​​   

Stage 2: Define—State Your Users' Needs and Problems

In the Define stage, you will organize the information you have gathered during the Empathize stage. You’ll analyze your observations to define the core problems that the team have identified up to this point. The Define stage will help the design team collect great ideas to establish features, functions and other elements to solve the problem at hand.​

Stage 3: Ideate—Challenge Assumptions and Create Ideas

Designers are ready to generate ideas. You’ve grown to understand your users and their needs in the Empathize stage, and you’ve analyzed your observations in the Define stage to create a user centric problem statement. With this solid background the team members can start to look at the problem from different perspectives and ideate innovative solutions to your problem statement.

Stage 4: Prototype—Start to Create Solutions

The design team will now produce a number of inexpensive, scaled down versions of the product  to investigate the key solutions generated in the ideation phase. These prototypes can be shared and tested within the team itself. 

This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. The solutions are implemented within the prototypes and, one by one, they are investigated and then accepted, improved or rejected based on the users’ experiences.

Stage 5: Test—Try Your Solutions Out

Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype stage.

Let’s work together

           Get in touch.

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